Instagram & Facebook filters (effects) by


The correct and technical term for these Instagram and Facebook filters is ‘Effects’. Yes, they are Instagram AR Effects and Facebook AR Effects. I keep seeing these terms being used interchangeably – “AR Effects”, “AR Filters” or “AR Masks” or even “AR Lens” from Snapchat, ALL of which are acceptable in my books, “Effects” is what Facebook calls them but I’ll refer to them as filters because that seems to be what most people on Instagram are calling them.

Now that we got the terms out of the way, hi, I’m Eugene Soh from Dude Studios, probably the first in Asia (who isn’t a Facebook employee) to create an Instagram Filter. To be able to create an Instagram filter, you will need apply to be part of the Instagram Closed Beta program where they slowly accept more and more beta testers while they work out all the kinks and add new features. Currently the beta member count sits at 2545 individuals from all around the world. 10 from Singapore.

Guess who was first ever to post an effect on Instagram Beta group page! yes, that’s right it was me.

Don’t ask me why or how I got into the program first, I don’t know the real reason. Facebook’s official statement is that they choose by random. But if i’d have to guess, it was because I was very aggressively making Facebook filters which is in Open Beta. I was genuinely amazed by what they called AR Studio back then, now its called Spark AR Studio. I did nonsense like sensor my nipples with emojis in AR, it was funny. I didn’t take it seriously.

So, I’ve been in the program for 5 months, I should have been churning out filters every day! Yes, I know I should have, but your dude has been busy helping the elderly in nursing homes with Mind Palace VR in a gruelling startup bootcamp by StartupX. I made filters with whatever time I could spare. I’m glad I still have a lot to show for the little time I could spare. (Check out my AR demo reel I compiled above!)

Also, if you want to try my AR filters yourself, I’ve put them all here

Shoutout to all my collaborators:
Howie Kim
Zig Lam
Brian Gothong Tan
Andre Brinstan Frois
Ou Ningfei
Kult Gallery
Chan + Hori Contemporary
ActiveSG Kallang Sports Centre
Global Cultural Alliance
Singapore Art Museum
Sengkang General Hospital
Singapore Tourism Board


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